What is a Digital Display?
A digital display is an electronic device that displays multimedia content to an audience. This content can be anything from multimedia presentations to simple images and text. There are many different types of digital displays such as computer monitors, LCD displays (liquid crystal displays), LED (light emitting diode) displays, OLED, and many others. The most common type of digital display is the LCD screen, which uses liquid crystal cells to create an image.
Digital display signage needs some type of digital signage player and digital signage software in order to render content for them. Without this, they would be unable to display anything. This makes them incredibly versatile systems that can be used for a variety of purposes.
Digital displays are becoming increasingly popular as they offer a wide range of benefits. They are relatively inexpensive to set up and maintain and can be used for a variety of purposes. Digital displays offer a number of benefits over traditional methods of displaying information, such as printed signage. They are more eye-catching and attention-grabbing, making them ideal for conveying important information. Additionally, they can be updated quickly and easily from your digital signage cms, allowing you to quickly change your message on the fly.
What’s the difference between analog and digital displays?
Digital displays are a type of flat panel screen that uses different technologies to present multimedia content. The most common types of digital displays are LCD screens and LED screens. Digital information displays cannot do much without a media player and software.
Analog displays, on the other hand, are based on a traditional television signal that is converted into an electronic form. This type of display requires a lot of wiring and can be more expensive than digital displays. However, analog displays are more compatible with older television sets and can be used in a wider range of locations.
What are the different types of digital displays?
An LCD display is a type of digital display that uses liquid crystal cells to present multimedia content. LCD displays are very common and can be found in a wide range of devices, from smartphones to TVs.
An LED display is a type of digital display that uses Light Emitting Diode technology to present multimedia content. LED displays are becoming increasingly popular due to their energy efficiency and long lifespan. They offer higher energy efficiency, a higher contrast ratio, and the ability to be made much thinner. Additionally, LED displays can be used in a wide range of settings, including both indoor and outdoor environments.
An interactive digital display is a type of digital display that allows users to interact with it. Interactive displays are becoming increasingly popular due to their many benefits. They are more engaging and attention-grabbing than traditional static displays, and they can be used to create a more immersive and interactive digital signage experience.
A transparent OLED display is a type of digital display that uses OLED technology to create an image. Transparent OLED displays are see-through, making them ideal for use in a wide range of settings. They have a higher contrast ratio, consume less power, and can be made much thinner.
Outdoor digital displays are a type of digital display that is designed for use in outdoor settings. Outdoor digital displays are weatherproof and can withstand the elements, making them ideal for use in a wide range of applications. They offer a number of benefits over traditional indoor displays, can be used in a wider range of settings, and can be seen from further away.
What is a system-on-chip digital display?
A system-on-chip display is a type of digital display that includes a media player and software on the same chip. This type of digital display is very common in smartphones and other portable devices.
Outdoor digital signage displays
Use an outdoor digital signage display to safely captivate your outdoor audiences. Outdoor digital signage displays are a type of digital display that is designed for use in outdoor settings. They are specially designed to withstand the elements. Whether it rains, it’s windy or the sun is shining, with an outdoor display, you will always have the best quality image as it’s manufactured to resist all weather conditions and temperatures. Outdoor displays typically have protective and anti-reflective glass and are capable of very high brightness. An outdoor display is much brighter compared to an indoor display. Most hardware manufacturers offer quality outdoor LED displays.
Using Digital displays for marketing
Digital display advertising is a marketing technique that uses different types of content that businesses use for their advertising. It can be a mix of images, videos, text, live data, templates, or animations. The aim is to increase brand awareness and drive purchasing decisions with existing and potential customers.
Some marketers prefer to do digital marketing on websites, apps, or on social media. It allows businesses to target specific audiences based on demographics and interests. The challenge is the increase of ads-blockers and banner blindness. Banner blindness is a condition where people fail to notice banner ads that are displayed on websites. Banner blindness is caused by a number of factors, including the fact that people are bombarded with so many marketing messages every day that they start to tune them out. There are a number of ways to avoid banner blindness, including using creative visuals and interesting layouts, using animation, and making sure that your ad is relevant to the user.
Another platform is showing your ads on interior or exterior displays. Measuring the effectiveness and return is not easy. Also, the messaging is different, it should be short, convey one message, and use colors and pictures that attract the eye of the people passing by. It’s the best medium to inform users about the move.
Best practices show that businesses should have a marketing strategy using digital advertising on outdoor/indoor digital displays.
What are the advantages of using digital displays?
Digital displays offer a number of advantages over analog displays, including:
- Reduced costs: Digital displays are typically less expensive than analog displays.
- Increased flexibility: Dynamic digital signage displays can be used in a wider range of locations and environments. Digital displays can be used in a variety of settings, both indoor and outdoor, making them versatile and convenient.
- Enhanced features: Digital displays often offer features that are not available on analog displays, such as touchscreen capabilities. They are more engaging, can be used to create a more immersive experience, and are more likely to grab the attention of people passing by.
- Improved efficiency: Digital displays are more energy-efficient than analog displays.
- Compared to print material, using digital displays allows companies to change and update their content regularly, as it’s managed by a central digital signage software. No need to approve a brief, color, and worry about printing and shipping. There is no more paper waste as with digital billboards, digital menu boards, or posters as everything is done digitally.
What are the disadvantages?
There are a few potential disadvantages to using digital displays. They can be more expensive than traditional methods of marketing and advertising, and they require a certain level of technical expertise to set up and maintain. Additionally, digital displays can be a distraction if they are not used carefully. Consumers could feel overwhelmed by all the information, activity, and brightness on digital screen displays. People are also now so used to being surrounded by digital screens, that they tend to pay less attention to them than they used to.
Compared to traditional print signage, the initial investment is higher, as a company needs to purchase professional screens and software to manage the content shown on the screen. However, in the long run, the benefits will far outweigh the initial investment costs.
The differences between professional and consumer displays
Digital displays come in two main types: professional and consumer. Even though they might look similar, there are significant differences. Professional digital displays are built for business use, while consumer ones are meant for homes.
Professional displays have several advantages over consumer ones. They are tougher, more durable, have better build quality, and provide superior image quality. They often include features like integrated media players and networking capabilities, making them more suitable for business environments. These screens are designed to operate continuously, 24/7/365. Using a consumer screen for extended periods can lead to overheating, color distortion, and blackening around the edges.
Consumer screens are not ideal for places like restaurants, as they can’t handle the heat and grease common in kitchens. They’re meant for just a few hours of use daily in controlled environments. While consumer TVs may seem cheaper initially, they may need more repairs and eventually replacing with a professional screen. Professional screens have higher quality components, are more resilient, last longer, and are designed for prolonged use. They offer brighter displays and higher contrast ratios. They can be used in both portrait and landscape orientations and are essential for creating seamless digital signage video walls.
What is the ideal resolution of a professional digital display for digital signage?
The content used on your digital signage displays must be high-quality, have vivid colors, and be compelling in order to stand out against the competition. It’s recommended for digital signage that your digital signage displays support 4K content and has a 4K output. 4K content is 4 times the size of full HD content.
There are three resolutions available for digital signage displays:
- 1080 x 1920 pixels: 1080
- 3840 x 2160 pixels: 4K
- 7690 x 4320 pixels: 8K
What’s important to know is that the pixel count doesn’t change as the screen size increases. The only difference is that a larger screen uses bigger pixels, so it will look blockier. If you want to buy a bigger screen, make sure to have a higher image quality. Upgrading from full HD to 4K will make the text sharper and easier to read.
8K displays (4 times the number of pixels compared to a 4K display) are starting to arrive on the market, but for now, are still very expensive. 4k digital displays allow for an incredible amount of detail, but it’s only noticeable when you are very close to the screen. If you decide to go for an 8k display, first make sure that your digital signage software and your digital signage media players can handle it too.
How to choose which type of digital display you should use?
When choosing a digital display for digital signage, there are a few things to keep in mind. First, consider the location of the display. It’s important to choose a display that will be visible to your target audience.
Second, think about the type of content you want to showcase on your digital signage. If you want to use video or animation, you’ll need to choose a multimedia screen. If you’re just looking to display static ads or product information, a simple digital display will suffice.
Third, consider the level of interactivity you want. Some digital displays allow viewers to interact with the content, while others do not.
Finally, consider your budget when selecting a digital display. Multimedia screens can be more expensive than simple digital displays, but they offer a more engaging experience for your audience.
Digital signage is a great way to promote your products, services, or events. By choosing the right digital display for your needs, you can create an effective and eye-catching way to reach your target audience.
About Navori Labs
Navori Labs, a Swiss software innovator, delivers premium digital signage and AI-driven marketing analytics solutions to businesses and organizations worldwide.
What differentiates our software is the fact it’s developed by our own team of engineers. For the last 20 years, Navori Labs has steadily invested in research and development. This lets us bring to market unique products that outperform other software solutions. It’s also why we back our products with professional maintenance contracts and support services.
We pay a lot of attention to our software’s simplicity, user-friendliness, and ease of use. Our software is designed for non-technical users, under the expert guidance of our in-house artistic director.