Corporate Communications Digital Signage: Tips and Best Practices

Integrating and deploying Digital Signage for corporate communications is about more than just installing displays and firing off content. It is all about integrating a tool with the intention of optimizing a communications process toward an audience.

Hence, this audience can be internal (employees, workers, etc.) or external (visitors, customers, passengers, etc…)

Structuring the communications flow within the organization

A Digital Signage solution typically is deployed over a number of different sites. Thus, these can be either geographically spread or can be different areas inside one single building. Undeniably, they are usually a combination of both.

Whatever the organization’s nature, usually the different sites have their own criteria the communication needs to match. These can be language based when geographically spread, content specific depending on the department or store. And usually also a combination of such.

Then, organize your Digital Signage Software and overall deployment in a unique matrix-modeled way. You can manage your entire site topography exactly the way you want. You can manage displays in groups and subgroups or tags. Content can be managed specifically for an individual site or screen. The matrix philosophy enables correlation. It diffuses content in any way the organizations corporate digital signage needs.

Though, this seems complex at first glance. But with NAVORI QL this process is the more simple and easy to use and comes with an astonishing performance.

Managing the digital signage platform: end-to-end control

Beyond the communications workflow, digital signage software has to monitor the entire network of players in order to maintain control of the status of the players and screens. Thus, the hardware deployed can be centrally controlled and the power on/off of players and screens can be managed in the function of f.i. opening hours.

Managing the message: content matters

Content templates have to incorporate real-time information or multi-zone playback and different display zones with an individual playlist.

Data feeds and real-time information can be included. This information can be retrieved from any internal database or from any external source: corporate extranet, share point, RSS feeds, website pages, applets, sensor data …

Moreover, the content can also be interactive and on demand. QL maintains the interactivity of media content to power information kiosk systems and any type of interaction on content or player system level is possible.

Lastly, the software has to feature a content-triggering API to fire content from an external device or data threshold values.

Managing the workflow: seamless integration

Whatever the communications scenario, Digital Signage software must seamlessly integrate into a multi-user environment. A virtually unlimited number of users can operate the system. And each user’s specific rights can be precisely determined.  Having a fully delegated communications process flow is critical to most organizations using digital signs.

A global down to local communications workflow

Organize your corporate Digital Signage deployment in a unique matrix modeled way. You can manage your entire site topography exactly the way you want, managing screens in groups and subgroups, down to managing content specifically for an individual site or screen. The matrix philosophy enables correlation and diffuse content in any way the organizational communications scenario requires.

With NAVORI QL you can organize your network as easily as drawing its flow chart. Then you can narrowcast playlists or individual media at any shared or individual screen level. Airtime between different sites, groups, or specific screens can be shared by playlist ruling.

In a typical corporate communications environment, QL can be deployed as a true corporate TV channel towards two types of audiences: visitors and employees.

Visitors:

Matters to sustain the corporate and brand image in such a way visitors have a unique experience that they would remember.

The visitor’s 5 to 15 minute waiting time may be used to immerse the visitor through the corporate message, and branding.

Personalizing part of the signage this way the visitor’s waiting time is converted from frustration to distraction and at least facilitates the visit. The more relevant the higher the impact, the better the experience.

The display of News, weather data feeds or taxi booking information converts the visitor’s waiting time frustration into a positive experience towards the company.

There is no exhaust as to the implementation of software technology. Once information is digitally available, actively or passively, relevant content can be triggered. Visitors can go interactive on touch screens and wayfinding can be automated using RFID tags or badges. The sky is the virtual limit.

Employees:

NAVORI QL actively supports effective corporate communications for employees. Employees rarely check their company’s intranet.

To effectively share internal communications, present the message in an easily visible manner through Digital Signage. Employees passively absorb the displayed information.

Ensure the communication aligns with its goal and remains relevant. Actively manage it to ensure employees encounter messages during specific times, such as walking to the elevator or during break time.

Adjust specific messages based on location and time. NAVORI QL actively handles these requirements, providing a secure and user-friendly environment. It offers timely infotainment, targeted messages, and interactive content. Achieving your desired scenario is just a few clicks away.

Conclusions

In conclusion, integrating Digital Signage into corporate communications is a powerful strategy. By following the tips and best practices mentioned, organizations can optimize their deployment. Personalizing content, ensuring relevance, and utilizing interactivity transform waiting times into valuable experiences. Tools like NAVORI QL make content management simple. A well executed Digital Signage strategy elevates communications, leaving a lasting impression on visitors and employees, and fostering stronger connections.