Government Digital Signage Improves the Public’s Experience

Digital signage is gaining popularity in government facilities for a multitude of reasons. It's no wonder, considering the versatility and customization options it offers for various purposes. Nevertheless, there are certain challenges associated with implementing digital signage in government facilities that might hinder its adoption. Budget constraints and limited technical staff are common obstacles faced by agencies. In this post, we will delve into strategies to overcome these challenges, enabling your agency to harness the numerous benefits that digital signage brings forth.

Government Digital Signage Improves the Public’s Experience

Why do government agencies use digital signage?

Government agencies heavily rely on digital signage to facilitate wayfinding and navigation, ensuring smooth navigation through buildings and facilities. By strategically placing screens in key areas, equipped with touchscreens and wayfinding content, visitors can effortlessly access relevant information, easing their journey.

Moreover, digital signage plays a crucial role in informing and guiding visitors within government institutions. Busy courthouses, public libraries, and tourist information kiosks effectively utilize digital signage screens to communicate essential messages and assist visitors. These technologies serve as reliable communication tools, fostering engagement with both staff and the public.

To cater to the unique needs of government agencies, digital signage solutions must offer decentralization and collaboration features. Content management software empowers employees to create and update content regularly, ensuring the timely dissemination of relevant information.

A leading digital signage solution, QL, stands out for its user-friendly interface that requires no specialized skills. This is especially advantageous for government agencies grappling with high staff turnover rates. With minimal training, users can leverage QL’s Content Manager UI, accompanied by the intuitive Template Designer app, to effortlessly create engaging displays. By simply dragging and dropping content into layouts, users can create visually appealing message boards, wayfinding signs, information screens, and more.

The versatility of templates allows for the display of various media, playlists, and real-time data feeds. Government agencies can seamlessly integrate the town’s Twitter feed, local police’s Facebook messages, weather updates, and local news into custom layouts, ensuring dynamic content delivery.

With QL’s user-friendly interface and extensive template options, government agencies can streamline operations, effectively engage with their audience, and create visually compelling displays that deliver information to the public with utmost clarity and impact.

Government Signage

How Governments use digital signage

Navori QL software is accessible via the cloud, i.e. managed and hosted by Navori, or self-hosted, managed by the IT department of the government organization. For reasons of confidentiality, users prefer the second option. The software is connected to Active Directory to manage user access and authentication with a high level of security. The CMS software will also be connected to the administration’s internal resources, such as booking schedules for meeting rooms, SAP ERP systems, or business intelligence. These third-party resources can provide data in real-time that the end users integrate into the content or more specifically, into templates.

The communications department positions screens in different areas. Each location manages its own content, while the central organization can also publish its own general content and, if necessary, validate locally-created content created before it is published. Airtime is shared between the central organization and the locally-created content, or even at the level of the screen based on the percentage of airtime specified in the software.

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Managing signage across multiple sites

In multi-site administration, the ability to effectively manage and share content across different locations is crucial. With digital signage software, you can seamlessly create linkages between various facilities, connecting them in a cohesive network.

Tag editing plays a vital role in associating specific content with virtual activities. For instance, security alerts can be effortlessly sent to fire stations, police stations, and organizations responsible for public safety. However, these alerts won’t be broadcasted to other locations. This targeted approach ensures that relevant information reaches the intended recipients while minimizing unnecessary notifications.

The versatility of digital signage software is paramount in meeting the diverse needs of multi-site administration. It empowers you to publish content that can be shared across all locations or tailored to specific sites, screens, or display zones. This flexibility allows for efficient communication and content management, ensuring that the right messages reach the right places at the right time.

By leveraging the capabilities of digital signage software, you can streamline administration processes, enhance communication, and create a cohesive network of interconnected locations. Seamlessly manage content distribution, foster collaboration, and optimize information flow across your multi-site operations.

Streamlining Digital Signage Hardware Management with QL’s Versatile Solution

When it comes to government agencies and public organizations, the variety of digital signage hardware can be overwhelming. LED displays are commonly found on building facades and billboards, while traditional LCD screens and tablets are mounted on walls or suspended from ceilings. Managing these different types of screens and media player devices can quickly become a logistical nightmare.

Fortunately, QL is compatible with all hardware platforms, including the popular System-on-Chip (SoC) TV screens. SoC screens have the advantage of having embedded media player hardware, making installation a breeze. However, one downside is that the media player hardware cannot be upgraded, often resulting in obsolescence.

To address this issue, Navori Labs offers its own external Android media player device called the StiX 3700. This professional-grade device allows you to upgrade any screen, including SoC screens. Simply connect the StiX 3700 to the HDMI port of the screen, and the upgrade is complete.

The QL Player software is bundled with the StiX 3700, ensuring seamless compatibility. It is also available for popular SoC screen brands, Windows PCs, generic Android devices, and BrightSign media players. By utilizing QL’s unified platform, all devices can benefit from consistent content management and a cohesive viewing experience.

With QL’s comprehensive hardware support and the flexibility to upgrade screens with the StiX 3700, government agencies and public organizations can simplify their digital signage infrastructure and ensure a unified and reliable solution for delivering captivating content.

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Computer vision analytics

Navori Labs has developed its own AI-based computer vision analytics software called AQUAJI.

AQUAJI can perform many useful tasks to support government digital signage systems:

  • Measure visitor’s time spent waiting. This is essential for many government agencies and offices. Track staff performance, identify bottlenecks and determine areas for improvement.
  • Interface AQUAJI with QL to control the content shown to the public based on time spent waiting, or the viewer’s demographic profile (age range or gender).
  • Analyze the profile of your visitors to determine how to best service them.

It’s important to note, AQUAJI does not record any viewer data in compliance with local and international privacy laws.


The best way for government agencies to reach their target audience and improve their experience is by using digital signage. It can help you communicate with people more effectively and efficiently, which will in turn lead to better results. Digital signage software is also cost-effective and flexible, which makes it a great option for government facilities.

Frequently Asked questions

How do I know if digital signage is a good option for my government agency?

Any group or organization that needs to communicate with the public or staff can benefit from digital signage. Eliminate the need for traditional printed signs – Instead, go digital! Display general information and schedules, emergency alerts, and wayfinding for visitors or staff.

What kind of content can I use for my government digital signage?

Engage your audience with dynamic content that includes announcements, community updates, schedules, live social media feeds, and other real-time information. Take advantage of the opportunity to display weather forecasts, promote local sporting events, entertainment venues, and a variety of other engaging content. With digital signage, you can captivate your audience and keep them informed about what’s happening in your community.

Where can government center digital signage be used?
  • Administrative offices
  • Lobbies and hallways
  • Arenas and fitness centers
  • Armed forces recruitment offices
  • City hall
  • Community centers
  • Courthouses
  • Employment centers
  • Interpretation centers
  • Police / Fire and Rescue stations
  • Public health offices
  • Public libraries
  • Public transit offices
  • Vehicle registration centers
  • Waste and recycling centers
Why do government agencies use digital signage?

Government agencies have recognized the significant importance of digital signage solutions across every aspect of their operations. These solutions play a crucial role in administration and support services, where digital signage screens are frequently utilized. In command centers and administrative offices, the use of video walls and multi-screen digital signage installations has become a standard practice. These technologies have become indispensable for emergency response services and public utilities, providing valuable dashboards and surveillance capabilities.