DOOH Advertising with Outdoor Digital Signage

Navori Labs is the only software publisher who offers a complete solution that meets every outdoor advertising requirement.

DOOH Advertising with Outdoor Digital Signage

Navori QL digital signage software includes an add-on module specifically designed for selling and managing advertising campaigns in DOOH applications. Furthermore, Navori offers AQUAJI, computer vision software that analyzes audience demographics, foot traffic, wait times, attention span, conversion rates, and other valuable metrics for advertisers. When combined, these products deliver real-time, targeted DOOH advertising content with enhanced reporting.

QL and AQUAJI deliver the features advertisers and brand owners need for successful outdoor LED display advertising.

How does our DOOH advertising solution work?

Staff members in most DOOH advertising scenarios develop a media plan based on client requirements. For example, they determine the target ad impressions for a given period. DOOH ads usually run in 10 or 15-second increments, often grouped in “bursts” of 2 or 3 ads. These ads are interspersed with local news, weather forecasts, and other filler content.

To achieve their goals, agency staff gather and organize the required content, scheduling each one individually. However, this process is inefficient and tedious.

QL’s Advertising module, a software add-on, ensures the fulfillment of ad impression targets regardless of the number of ad slots sold. QL automatically inserts each ad into the regular programming, considering impression targets and burst values to guarantee the right number of ad plays.

Agency staff can also generate preview reports, allowing customers to see exactly how the programming will appear on each screen.


Programmatic options

QL’s Advertising module can be interfaced with any third-party ad booking software via the QL Server API to further automate the ad insertion process. In this instance, ads managed by the booking software are automatically added to the agency’s QL-managed advertising playlists. The process is seamless and efficient.

The future is here

Navori Labs has introduced AQUAJI, their new computer vision software. It utilizes AI to generate audience statistics and dynamically adjusts your DOOH advertising campaign based on the demographics and interests of passersby. AQUAJI records the time spent watching and provides valuable metrics for advertisers to optimize their message for maximum impact. The software enables real-time adjustments to enhance campaign effectiveness.

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Pick the right platform

Two versions of QL are available. QL Cloud suits new and growing businesses aiming to allocate their capital for other expenses. Businesses pay for these licenses on a monthly basis without any additional recurring fees. You can add licenses as your network expands and retire them when necessary. QL Cloud provides a great balance of flexibility and performance for your new business.

QL Server on-premise is the company’s self-hosted software designed for those who require complete control. The software is hosted on your own hardware at a location of your choice. You can also utilize the QL API to integrate your system with ad booking platforms or various third-party software.

QL digital signage software is the ideal outdoor signage solution for advertisers and brand owners.

Outdoor DOOH advertising screens and hardware architecture

Outdoor signage displays can utilize different types of screens, depending on the environment and size requirements. For instance, LED screens that are easily readable in sunlight are commonly used in digital billboards and street furniture. To effectively convey your advertising message, it is important to have reliable media player software that is compatible with various devices. That’s where QL Player comes in. QL Player offers different versions that can seamlessly work with a range of screens, including System-on-Chip screens, Android devices, Windows PCs, and BrightSign media players.

Specifically designed for outdoor LED display advertising, QL Player incorporates Pixel Perfect technology. This unique feature ensures precise resolution matching on non-traditional screens. Moreover, QL Player supports high screen resolutions, including 8K, and has the capability to automatically synchronize content for delivering professional results in large venues. With its user-friendly interface and wide compatibility, QL Player is an excellent choice for powering your outdoor digital signage displays.

QL and Aquaji software

Benefits of DOOH advertising with Digital Signage

For one, using digital signage is far more efficient than traditional methods of DOOH advertising. With digital signage advertising, ads can be automatically scheduled and played in a pre-determined sequence, without the need for manual intervention. This not only saves time and resources but also ensures that ads are played in exactly the way that they should be.

Here are some other benefits to consider:

  • Targeted and Contextual Advertising: With DOOH advertising, it is possible to target specific audiences and deliver contextually relevant messages. Digital signage networks can leverage data and analytics to determine the demographics, behaviors, and preferences of viewers in real-time. This enables advertisers to deliver personalized content and advertisements based on location, time of day, weather conditions, or other relevant factors.
  • Increased Reach and Visibility: DOOH advertising has the potential to reach a wide audience across various locations. Digital signage screens can be strategically placed in high-traffic areas such as shopping malls, airports, bus stops, and other public spaces. This broad reach helps maximize brand exposure and increases the likelihood of reaching target customers.
  • Cost Efficiency and Revenue Generation: Digital signage eliminates the need for printing and installation costs associated with traditional billboards. It offers cost efficiencies by allowing multiple advertisements to be displayed on a single screen, reducing overall expenses. Moreover, DOOH advertising networks can generate additional revenue by selling ad space to multiple advertisers and displaying dynamic content in rotation.

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In summary, utilizing digital signage software offers several significant advantages for businesses aiming to enhance their DOOH advertising campaigns. By transitioning to digital signage, businesses can save time while providing a more engaging and interactive experience for their target audience.

Frequently Asked questions

What is Outdoor Digital Signage Used for?

Outdoor digital signage is used for various purposes to communicate messages and engage with people in outdoor environments. Here are some common uses of outdoor digital signage:

  1. Advertising and Promotion: Outdoor digital signage is a powerful medium for advertising products, services, or promotions to a wide audience. It allows businesses to display dynamic and eye-catching content that attracts attention and generates awareness. Outdoor digital signage is often used in retail areas, transportation hubs, stadiums, and busy city centers to reach a large number of people.
  2. Branding and Awareness: Outdoor digital signage provides an opportunity to enhance brand visibility and create a memorable impression. Companies can display their logos, slogans, and promotional content on large-format screens in high-traffic areas to reinforce their brand identity.
  3. Digital Billboards: Outdoor digital signage is commonly used for digital billboards, replacing traditional static billboards. Digital billboards allow advertisers to display multiple ads in rotation, change content remotely, and target specific times of the day or demographics.

Outdoor digital signage is designed to withstand harsh weather conditions and is equipped with high-brightness screens to ensure visibility in sunlight. It provides a versatile and impactful medium for communication, advertising, and engaging with audiences in outdoor settings.

How do I know if an outdoor display is a good option for my business?

Digital signage designed for outdoor environments is recommended for anyone who wants to engage or inform an audience. Obviously, advertising comes to mind – but there are many other potential applications as well.

For example:

  • Banks may want to display daily interest rates and other timely information
  • Restaurants promote daily specials or introduce new meal options
  • Car dealerships present new car models, financing rates and promotions
  • Sports venues and arenas can announce events and shows

Anyone who needs to communicate with the public can benefit from this technology.

What kind of content can I use for outdoor digital signage?

When selecting content for outdoor displays, consider the size and composition of the audience, as well as the demographics and location of the display. These factors play a key role in determining the suitable content to use.

For large LED billboards by busy highways, opt for short and straightforward content with minimal text. Images work well in this scenario, but you can also use short video clips.

Video clips can be used in other outdoor locations depending on factors like the type of location, how long people stay there, and the amount of traffic. For example, if your sign is at a busy intersection, you may want to display longer outdoor content to capture the attention of drivers waiting at a traffic light.

Where can outdoor digital signage be used?

Locations for outdoor digital displays are often dictated by the display technology itself. For example, common LED displays aren’t always sufficiently bright in full sunlight, sometimes appearing washed out and difficult to read. For this reason, care must be taken when selecting locations for these types of outdoor digital displays.

If you haven’t already purchased your outdoor display, make sure you select a product that is suitable for the mounting location. Fully exposed displays must be able to deliver a sufficiently bright image so it can be viewed in bright sunlight. Also ensure the display is sufficiently weatherproof for your location. Hardware used in northern climates must be able to withstand extreme cold, whereas other locations may require protection against extreme heat or humidity.

Always respect local laws and regulations when determining the final location for your displays.