Corporate Digital Signage for Company Communications

Companies often need to communicate with visitors and staff members who are away from their desks.  Sometimes, access to corporate information can be limited in a traditional office setting.

Corporate Digital Signage for Company Communications

A business office is a living space, where staff members work together by communicating and collaborating with each other. Some may have access to computers and communicate via email or social media. Others work in factories and workshops with no easy access to a personal computer.

This is why having access to real-time information on corporate communications digital signage system is so indispensable today. Take for example a salesperson who needs access to their order book, meeting information, production status updates or stock levels. This information should be available to office staff regardless if they are at their workstation or not.

Company digital signage helps meet these needs, simply and efficiently.

Office lobby

Let’s start with the office lobby. We usually find one or more screens introducing the business or entertaining visitors while they wait. There is often an interactive kiosk nearby to help guide visitors to their destination. You can also install digital signage displays in your elevators to enrich the riding experience.

Hallways and common areas

Digital signage for corporate communications can take on many different forms. When thinking about mounting digital displays in our office hallways and common areas, we must first think about two important questions:

The key to effective corporate digital signage is finding the right balance between company messaging and infotainment content. Having a mix of these two content themes will keep employees informed, engaged and checking the screens on a daily basis. If you only publish company messaging content (meeting schedules, company updates, HR messages etc.), you risk having your employees eventually begin to ignore the digital screens altogether. On the other hand, if you only publish infotainment type content (news, sports scores, weather etc.) you risk creating more of distraction for your employees than anything else.

Once you manage to find the right balance of informative corporate content and infotainment type content, you will find that your employees are better informed and that your offices look brighter and more modern.

Meeting rooms

Next, we look at the office meeting rooms. Corporate communications digital signage screens are installed at each room’s entrance to display room occupancy information.

QL retrieves room reservation data from Microsoft Exchange or Google Calendar.

The software can display:

  • Information about the meeting in progress.
  • The name of the staff member who booked the room.
  • The visitor’s name.
  • The meeting’s start and end times.

Dashboards - KPIs

Corporate communications digital signage systems can display KPIs directly from the company’s financial software such as SAP, PowerBI, CRP or ERP. These software platforms can produce real time data feeds which are invaluable to companies and their staff.

Custom templates can be designed to optimize data presentation depending on the audience. Creative staff can even mix different types of feeds to deliver constantly updated information to the right stakeholders.

Corporate digital signage systems can help employees track sales performance, call volume, support wait times, production metrics, and much more.

Template Mars Factory Production Kpi And Outputs

Office cafeterias

Corporate communications digital signage systems can also manage the cafeteria’s digital menu boards. Kitchen staff can manage their cafeteria’s menu content using the QL Mobile smartphone app. They can update their menus daily, take photos of new dishes and publish them instantly on their screens.

Enforce sanitary rules

As a result of the Covid pandemic, Navori Labs developed an access control add-on module for the QL software platform. This optional module ensures sanitary rule compliance by constantly tracking the number of people occupying a room or building. Visitors are notified when someone has left the area so they can enter the space.

The software can also detect when someone approaches a monitored entrance without a face mask. When this occurs, a warning is instantly shown on a nearby digital signage screen.

User rights management

QL software administrators can easily manage user access across multiple sites or departments. Domains can contain any number of QL groups and subgroups. When a user is assigned to a domain, they can only access the levels it contains.

A domain could cover an entire site or only specific areas as defined by the administrator.

User rights profiles control which QL features users can access. Administrators can assign one of the profiles included with the software, or they can create new ones that closely match staff responsibilities.

Digital signage content

QL can manage and display images, videos, websites, live data feeds from multiple sources and custom templates. Supported data feeds include Media RSS, RSS, XML and all popular social media sources. Custom templates can include multiple content and playlist zones with a mix of data feeds. QL software users don’t require special training nor do they require any specific technical skills.

Multi-platform support

Many companies already own digital signage players and screens that run on various software packages. QL’s advantage is it’s cross-platform support. QL is available for System on Chip (SoC) screens with integrated media player hardware. It’s also available for Windows PCs, Navori Labs’ own Stix 3700, and BrightSign media players.

QL simplifies your software and hardware management since all these devices can operate off a single unified platform.

Host your digital signage server on-site

Select QL SaaS, Navori Labs’ managed service, or host your own QL Server on premise and benefit from enhanced data security. QL can easily integrate with your technical infrastructure behind your firewall. QL Server is compatible with Microsoft technologies: Windows Server, IIS, SQL Server and Active Directory/single sign-on.

Frequently Asked questions

What is corporate digital signage used for?

Businesses use digital signage for a range of corporate communication tasks. Screens display a mix of programmed and live content to keep staff members and customers engaged.

How do I know if digital signage is a good option for my business?

Digital signage can be an asset to any business. Organizations rely on it to keep employees informed. It’s also great for employee training, management presentations, and for broadcasting live town hall meetings.

What kind of content should I use on my corporate digital signage?

It’s important to keep in mind the type of business. For some, business intelligence dashboards and financial data (key performance indicators) are great. Others use their digital signage screens for team building so they publish inspirational videos, employee recognition notices and local news.

Sales organizations can display CRM data. An IT support business might show average call duration, wait times or a list of waiting callers. Digital signage can also broadcast employee shift information or performance data in a manufacturing or warehousing context.

Where can corporate digital signage be used?

Digital signage can be used in many office and production locations to share any type of information or communication.

A corporate digital screen is most commonly found in some of the following areas:

  • Common areas
  • Corporate campuses
  • Elevator halls
  • Lunch rooms
  • Manufacturing floors
  • Meeting rooms
  • Office lobbies
  • Shipping docks