The Content Automation Challenge
Traditional digital signage software requires manual editing by users to change displayed content. In 2012, Navori introduced content automation with its QL application. This innovation allows users to easily include data feeds for real-time updates while content is playing. Say goodbye to manual updates and embrace the convenience of automated content management with Navori’s pioneering technology.
The QL Software Solution
Navori enriched this concept by adding a second level of content automation to the QL Content Manager interface, the notion of scenarios. For example, if conditions based on a field value in a real-time data feed are met, then this or that content or program will play.
Finally, the third level of content automation was introduced in 2021, it allows data feeds to be filtered on the basis of rules and criteria. This is used for digital menu boards to display only products available in stock or to filter information on performance criteria.
Here are some examples
QL-managed content and smart content automation software help your organization adapt to real-time events or other external variables without any complex programming.
- Ads automatically appear on-screen under specific weather conditions (e.g. promote umbrella sales when it is raining outside, or promote cold beverages when the outside temperature is very warm).
- Thanks to our content automation platform, elements like product information are removed without any user action as soon as an item is out of stock.
Unlock faster and more efficient reactions with digital signage content automation. Experience unparalleled agility that outpaces manual processes. QL leverages diverse data sources, such as key performance indicators, product inventory figures, current weather measurements, sales data, flight information systems, and Business Intelligence data, to intelligently determine the optimal timing and placement for displaying content.
Say goodbye to manual interventions during dynamic business situations, as content automation empowers QL to seamlessly handle everything for you, instantly. Establish simple rules and let the power of data make informed decisions on your behalf. Maximize your SEO potential with QL’s content automation, delivering superior responsiveness and streamlining operations for enhanced online visibility.
Computer Vision and other live data sources
Navori Labs’ Computer Vision software is a game-changer for display networks. It brings the power of Artificial Intelligence (AI) to the forefront, enabling personalized content delivery based on real-time audience detection using any webcam. This AI-powered software optimizes viewer engagement and ad revenues through targeted advertising tailored to individual biometric features.
With dynamic content modification, instant content triggering, and in-depth audience analytics, our Computer Vision software takes your marketing strategy to new heights. Content publishing becomes effortless with scheduled player updates and an auto-update feature that requires minimal user intervention. Daily connections between QL Server and each Player ensure prompt processing of unpublished content.
The Navori QL platform is highly interoperable, making it a leading marketing automation tool. Through our APIs, you can seamlessly integrate QL with a wide range of third-party software and hardware, including motion sensors, temperature sensors, iBeacons, RFID tags, and license plate readers. By automating every QL feature, content sharing becomes streamlined and efficient, making your network more profitable than ever. Supercharge your display network with Navori Labs’ SEO-friendly Computer Vision software.
Conclusions
In conclusion, Navori’s QL is a great example of using smart content automation software to create a more personalized experience for your customers. By automating the process of creating and displaying content based on specific triggers, you can provide a better customer experience without having to manually manage every single aspect of it. This allows businesses to focus their efforts on other things that are important for their business but not necessarily related directly to content creation such as sales or marketing activities.
