Retailers are reevaluating their shopping process to stay competitive in the face of strong competition from popular online shopping platforms. As a result, interactive retail digital signage is becoming more popular as it incorporates engaging features like lift and learn digital signage to enhance the customer experience.
Retailers always search for ways to make shopping enjoyable in order to attract customers to their physical stores. It is important to consider that shoppers often evaluate their experience based on the speed of service. The perceived waiting time plays a crucial role in shaping the overall customer experience. Lift and learn technology is specifically designed to address this issue by reducing the perceived wait times, ultimately improving the customer experience.
The QL Software Solution
Let’s see how lift and learn works.
To begin, retail items are placed on a table or platform within easy reach of shoppers. Nearby sensors detect the presence of individuals and determine if someone engages with a specific item. When a person touches or lifts the item, an adjacent digital signage screen instantly displays an advertisement or informative video about the product. Any scheduled content is immediately interrupted to prioritize the product-specific information on the screen.
In cases where a shopper interacts with multiple items, the digital signage screen can present comparative details, allowing viewers to evaluate the features of each product. This approach is commonly used for advanced technological products like smartphones and compact devices that are easily handled. However, it can also be applied to various other small merchandise such as fragrances, watches, or luxury items.
Implementing lift and learn digital signage requires a PC or Navori Labs’ Stix 3700 device. It’s important to note that system-on-chip screens currently do not support this feature, making them unsuitable for this specific application.
Retailers incorporate lift and learn technology in their stores to enhance the shopping experience for customers. By interacting with an item, shoppers actively engage with the product, leading to increased customer engagement. Informed and engaged shoppers are more likely to make informed purchasing decisions, resulting in a better overall shopping experience.
How does it work?
To enable this functionality, you need to install sensors, like RFID tags, on or near the products you want to monitor. When a customer picks up a product, the nearby digital signage screens automatically display pre-programmed content that is relevant to that item.
Once the customer puts the product back in its designated location or holder, the digital signage screens smoothly return to their regular store programming.
The displayed content while the item is being handled can include helpful videos showing how to use the product, advertisements, or promotions like new in-store deals or exclusive offers. This lift and learn digital signage technology not only improves the customer experience but also effectively promotes your brand and encourages customer loyalty.
Moreover, this innovative technology brings benefits in other areas too. Museums use it to create more interactive exhibits where visitors can interact with items to learn about specific subjects. Automobile dealerships also employ this technology in their showrooms to provide technical specifications or showcase optional features and accessories to potential buyers.
How does QL support lift and learn?
The QL digital signage platform supports lift and learn through the following features:
- Smart Content Playback: Non-technical users of the QL software can create simple rules that determine the on-screen content based on live data feeds from external sensors or devices. QL supports multiple data types, including XML.
- QL API: The QL Player API allows application developers to integrate our software with external sensors, triggering any desired content. QL Player responds instantly to the sensor inputs and triggers the specified content.
- Trigger any QL supported content, such as videos, images, web pages, interactive apps, and templates.
- Assign different content based on the item that is picked up, ensuring personalized and relevant information for each product.
- QL Analytics provides detailed proof-of-play information for all displayed content, including content triggered by lift and learn events. This data is invaluable to marketers and advertisers as it enables them to evaluate the effectiveness of their retail programs.
With these features, the QL digital signage platform effectively supports lift and learn functionality, allowing for interactive and engaging experiences while providing valuable analytics for retail optimization.
How to publish lift and learn content in QL
To update content using smart content rules, follow these steps:
- Create and publish your regular content programming for the desired time frame.
- Drag the lift and learn item into the designated Trigger folder within the software.
- Edit the item’s triggering rule to specify how the sensor’s data feed should be interpreted.
- Publish your content to the players.
When someone lifts or interacts with the item, QL Player immediately reads the data from the sensor and triggers the corresponding content. Once the item is returned to its original position, the process is reversed, and the regularly scheduled content resumes as planned.
Please note that interaction is not limited to lifting an item. The same triggering feature can be applied to other types of sensors, such as motion detectors, switches, or buttons. QL has the capability to communicate with any third-party device or system using data feeds and its API.
Conclusions
Lift and learn digital signage is a great way to get your message out there. With Digital Signage for lift and learn, you can engage with your audience and get them to lift and learn about your product or service. This type of signage is interactive and engaging, and it’s a great way to get people to remember your brand. Plus, lift and learn digital signage is easy to use and install, so you can get started right away. So if you need a way to increase brand awareness and engagement, lift and learn digital signage is the way to go.
