The Advertising Module add-on lets users create playlists that are optimized for advertising campaigns. Users select the number of ads for the campaign and the content duration for each ad (content must all be the same duration otherwise it is rejected). The advertising playlist is then merged with any regular playlist time slot in the schedule based on its parameters (maximum number of impressions, burst value). QL Server uses the advertising playlist’s parameters to determine when to insert ads into regular content. For example, if the Burst Value is 2, QL Players will play ads two at a time equally interspaced with regular content to achieve the maximum number of impressions.